Set Up Your Storefront
Build a trustworthy vendor profile, connect your payout method, and understand how products, taxes, shipping, and bookings fit together on The Fly Market.
1. Before you begin
Your vendor account must be approved before you can use the Vendor Dashboard. Gather the following before setup:
Store details
Store name, short description, seller bio, location, and customer-facing policies.
Brand assets
A clear store logo and banner image. Use images you own and that represent your work.
Payout details
Your own payout account information. Enter it only in the secure payout connection screen.
2. Get to know your Vendor Dashboard
The dashboard is your control center. Depending on your permissions and product type, you may see links for products, orders, reports, store settings, and payouts.
Products
Add new listings, edit existing ones, and check whether each listing is draft, pending review, or published.
Orders & reports
Review purchases, fulfillment status, sales totals, and payout history. Only act on orders belonging to your store.
3. Set up your storefront
Open Shop Settings
From the Vendor Dashboard, choose Settings or Shop Settings. The exact label may vary by screen size.
Add your store identity
Enter the store name customers should recognize. Add a concise description explaining what you sell, where you fish or tie, and what makes your work distinct.
Add visual assets
Upload a square logo and a wide banner if those fields are available. Avoid text-heavy images; they become difficult to read on phones.
Review public details and policies
Confirm the contact details and store policies shown to shoppers. Do not publish private addresses or personal information unless the field specifically requires it.
Save, then view your store
Select Save, open the public storefront, and check it on both desktop and mobile.
4. Connect your payout method
The payout connection sends your share of eligible sales to your selected account. This is separate from the customer checkout: customers pay through Two Guys Flies, while the payout system distributes vendor earnings.
Open Payouts
Choose Payouts, Connect Payout, or the equivalent link in your dashboard.
Complete the secure form
Follow the provider’s prompts. Enter legal and banking details only in that secure screen—not in product descriptions or support messages.
Verify the connection
Return to the dashboard and confirm the payout status shows connected or active. Review pending and completed payouts from this area.
5. Products, taxes, and shipping are separate
A product listing tells shoppers what they can buy. Tax and shipping determine what happens at checkout and fulfillment. They work together, but they are configured in different places.
| Area | What the vendor controls | What the marketplace controls |
|---|---|---|
| Product | Name, description, type, price, images, attributes, variations, stock, weight, and dimensions when fields are available. | Approval workflow, allowed product types, categories, commissions, and publishing permissions. |
| Tax | Accurate product information and the correct tax status/class when the field is available. | Tax calculation service, marketplace tax settings, nexus rules, collection, reporting, and remittance policy. |
| Shipping | Whether the item is physical; accurate weight, dimensions, shipping class, handling details, and shipment fulfillment. | Available methods, zones, carrier services, label tools, and customer-facing rates. |
6. The software behind your store
WooCommerce
The commerce engine. It stores products, prices, inventory, carts, orders, and product types.
WC Vendors
The marketplace layer. It gives each approved seller a vendor dashboard, storefront, product ownership, orders, reports, and payout-related tools.
WooCommerce Tax
The tax service and settings used by the marketplace to calculate applicable checkout tax. Vendors should supply correct product tax information but should not change marketplace-wide tax rules.
WooCommerce Shipping
The shipping tools used to offer rates and, where enabled, create labels. Vendor product weight, dimensions, and shipping class help those tools calculate and fulfill orders correctly.
Why screens may look different from official documentation: WC Vendors presents selected WooCommerce fields inside a front-end Vendor Dashboard. Two Guys Flies can also enable, hide, rename, or customize fields.
7. Choose the right product type
Simple product
One physical item with one standard configuration and price.
Example: One dozen size 14 Parachute Adams flies.
Variable product
One listing with customer-selectable options such as size, color, hook style, or box quantity. Each variation can have its own price, stock, SKU, image, weight, or dimensions.
Example: Woolly Bugger offered in sizes 6, 8, and 10 and in olive or black.
Booking product
A reservable service or accommodation with dates, times, capacity, people, and resources. Booking fields depend on the marketplace configuration.
Example: A full-day guided float trip or a two-night lodge stay.
8. Ready-to-launch checklist
- Store name, description, logo, and banner are complete.
- Public contact and policy details are accurate.
- Payout method shows connected or active.
- The correct product type is selected for each listing.
- Physical products have accurate weight, dimensions, and shipping information.
- Tax status/class is correct where the field is available.
- The public storefront and at least one product have been reviewed on a phone.
- No private financial, identity, or customer information appears in screenshots or descriptions.
9. Official resources
- WC Vendors: Vendor Product Management
- WC Vendors: Product Management Overview
- WooCommerce: Adding and Managing Products
- WooCommerce: Variable Products
- WooCommerce Shipping documentation
- WooCommerce Tax guide
These links explain the underlying software. When an official screen differs from Two Guys Flies, follow the fields and policies shown in your Two Guys Flies Vendor Dashboard.